![]() It’s not just about your prospect’s inbox anymore. The traditional email nurture is finally on its way out. On the SiriusDecisions marketplace floor, there were at least a dozen vendors offering innovative ways to personalize your marketing efforts. We use tools that enable us to connect their online behavior (both on our web properties and off) to their offline behavior, and target them across various platforms (not just email). These days, we can track every interaction that someone takes. You need to develop your ABM lists, and to see the best results you should work to do that organically, not through list buying. That’s not to say traditional lead generation campaigns are not still important. Companies across a wide variety of verticals are consistently reporting greater returns with smaller lead pools. ![]() And, I have to be honest: with the data and technology at our fingertips, we’re now able to do some creepy (read: incredible) things in our marketing efforts.Īccount-based marketing is here to stay. For those that don’t know, ABM is the practice of targeting contacts in specific accounts and tailoring your campaigns to the needs of those accounts versus general lead marketing.Īt SiriusDecisions Summit this year, there was an entire track dedicated to ABM best practices, ABM technology, and ABM strategies. Account-Based Marketing isn’t going anywhereĪccount-Based Marketing (ABM) is hotter than ever. This year, we at DemandZEN were able to attend. The Summit is an annual event where B2B leaders from around the world gather to discuss market trends and ideas. ![]() In 2006, they started hosting the SiriusDecisions Summit. Founded in 2001, they’ve become the go-to for B2B companies looking to adjust their business and marketing strategies to grow in their space. SiriusDecisions is a leading B2B research and advisory firm. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |